ABOUT

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👋 Hello, there!

I'm Victoria H. Farr, a visual designer based in balmy Virginia Beach, Virginia.

I blend aesthetic intuition, research, and strategy to create beautiful digital assets for organizations, helping them communicate their value to the world.

One of the core reasons I began working in visual design is because it aligns nicely with my prior education, experiences, and skillsets working in the visual fine arts for over 15 years. I find inspiration and ideas everywhere around me, and the ability to experience the world and incorporate it into my work in a disciplined way every day is so rewarding.

A lifelong learner, I love tackling creative puzzles, and am always open to collaboration, in-person or remotely. Whether working with pre-existing brand assets or creating entirely new work, I love adapting to new challenges and generating fresh ideas in collaborative environments!

When I'm not at my computer designing...

You can find me making veggie frittatas, reading and watching science fiction, sketching on paper + iPad, and playing my beloved Nintendo Switch with my favorite little humans.

I'm a digital photography hobbyist, and I volunteer often for local community causes, a personal passion I developed during the heydey of the pandemic. I've also recently acquired a majestic pair of Impala roller skates - I love to skate the boardwalk and parks in Virginia Beach on the better weather weekends! ✨ 🛼 ☀️

EDUCATION HIGHLIGHTS
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BREAK INTO TECH PROGRAM

SKILLCRUSH ・REMOTE

Skills learned in the Visual Design track include Color Theory, Typography, Iconography, Branding & Identity Design, User Interface (UI) Design, HTML & CSS, and Web Design Fundamentals.

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MASTER'S OF FINE ARTS (M.F.A.)

AMERICAN UNIVERSITY・WASHINGTON, D.C.

Coursework included graduate-level studies in critical theory, history, and techniques of painting, drawing, printmaking, and multimedia studies.

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BACHELOR'S OF ARTS

MARY BALDWIN UNIVERSITY・STAUNTON, VA

Thesis projects in painting, drawing, and ceramics, with extensive coursework in art history, design principles, contemporary art criticism, and aesthetic theory.

CERTIFICATIONS & ADDITIONAL EDUCATION HIGHLIGHTS

UI/UX Design Program → SKILLCRUSH・2022-present

UI/UX Design coursework → INTERACTION DESIGN FOUNDATION・2022-present

Fundamentals of Digital Marketing Certificate → GOOGLE/OPEN UNIVERSITY・2022

Digital Marketing Foundations Certificate → LINKEDIN LEARNING・2021

Break Into Tech: Visual Design Program → SKILLCRUSH・2021

SKILLS
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・Brand Identity Design

・Color & Typography

・Digital Marketing Design

・Git & Version Control

・HTML5 & CSS3

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・High-Fidelity Mockups

・Icon & Logo Design

・Markdown Language

・Mobile-First Design

・Photo editing & light retouching

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・Print Design

・Sitemaps & Wireframing

・Social Media Content Design

・UI Design Patterns

・Web Design

TOOLBOX

DESIGN & PROTOTYPING

Figma・Adobe XD・Adobe Photoshop・Adobe Illustrator・Adobe InDesign・Vectornator

DIGITAL WHITEBOARDING + SKETCHING

FigJamMilanoteGoodNotesAdobe Fresco

DESIGN SYSTEM MANAGEMENT

Playbook・Notion・Figma ・ Adobe XD

VERSIONING & FILE MANAGEMENT

Figma・Google Drive・GitHubObsidianPlaybook

DIGITAL MARKETING・SOCIAL MEDIA CONTENT & MANAGEMENT

Adobe ExpressCanvaLater・Mailchimp・Meta Business Suite

PHOTO EDITING

Adobe LightroomAdobe Photoshop

Thanks for taking the time to get to know me!

Need help getting started on a project?

Questions about my work or availability?

Send me a note anytime, connect with me on LinkedIn, or see what I'm up to this week on Instagram!